1. Discovery
Everything starts with a conversation. We understand what the business does, who the customers are, what already works and what's stuck today. This is where we define the real goal of the project — more bookings, more local visibility, less manual work — instead of jumping straight to "make a nice website".
2. Strategy and scope
With the goal clear, we set the scope: what's in the project, what's left for later, timeline and investment. You approve everything in writing before a single line of code. Nothing starts without a defined scope — that's what prevents rework and open-ended bills.
3. Design
We design the structure and visual identity for the specific business, not by adapting a generic template. You follow along and validate the design before we move to development, when changes are still fast and cheap.
4. Development
The site is built in custom code — HTML, CSS and JavaScript — without relying on WordPress or third-party plugins. In practice: more speed, more security and no platform subscription. Technical SEO and any agreed automations come in here too.
5. Review and launch
Before going live, we review performance, responsiveness, SEO and every agreed detail. You do the final review, we adjust what's needed and publish. You get what you need to operate independently — without being locked in to anyone.
6. Follow-up
The project doesn't end at launch. We track how the site behaves, measure what matters and adjust as needed. Growth is built with continuity, not a single push.