Why site speed matters
Slow sites have a higher bounce rate, especially on mobile. On top of that, loading speed is one of the factors Google uses directly to assess page experience — which means a slow site tends to lose ranking to faster competitors, even with similar content.
What usually makes a site slow
- Heavy images, without proper compression or sizing.
- Unnecessary JavaScript and CSS, loaded even when not used on the page.
- Too many plugins, common on sites built on a CMS like WordPress.
- Inadequate hosting for the site's traffic volume.
- Missing cache and compression properly configured on the server.
What's included in the optimization
- Performance diagnosis based on Core Web Vitals and PageSpeed.
- Image compression and optimization with no perceptible loss of quality.
- Reduction of unnecessary code (JavaScript, CSS) that slows loading.
- Cache and compression configuration on the server.
- A before-and-after report, with the real speed gains.
How the process works
- Diagnosis — we measure the site's current performance with technical performance tools.
- Prioritization — we identify the points that bring the most speed gain with the least effort.
- Implementation — we apply the optimizations directly in the code or server configuration.
- Validation — we measure again to confirm the real performance gain.
Who this service is for
Companies with their own site (built by us or by others, including WordPress) that have noticed slowness, high bounce rates or ranking drops on Google related to performance.
Why Gnostix
The sites we build are born fast, because we use custom code instead of heavy CMSs — but the same technical care applies to optimizing existing sites. We understand exactly what's happening behind the slowness, whether on a new site or an old one loaded with plugins.